May 18, 2022

iDesign and famed organizer Ría Safford launch new line of home organization

iDesign’s Ría Safford collection is available in two colors – Charcoal and Coconut – with a total of 34 beautifully designed organization solutions for the kitchen and pantry. After working on more than 1,000 projects, including the pantries of Chrissy Teigen and Paris HiltonRía knew there was a unique opportunity to create more aesthetically pleasing storage options.

“As a professional organizer, iDesign’s products make it easier to find solutions,” said Ría Safford. “Designed with sustainability in mind, this whole collection is truly something fresh and different. I’m so excited to see how people are using it in their homes.”

The Ría Safford Collection by iDesign includes pantry bins and baskets, lazy Susans, tiered organizers, and more. With handles for easy carrying, stacking capabilities, open designs for visibility and access, and easy-to-clean materials, this line offers versatile and customizable organizational solutions. Featuring the warm, natural texture of acacia wood, the collection is a beautiful and durable organization solution for the kitchen and pantry.

“iDesign is known for product quality and innovation in the homewares industry,” said Aaron Taylor, senior vice president of global e-commerce and marketing. “Ría’s organizational expertise combined with our passion for developing sustainable home organization solutions made them the perfect partnership to meet the needs of the Amazon customer.”

The Ria Safford Collection by iDesign is available exclusively on Amazon.

For more information about RíOrganize and to learn more about our services, please visit our website www.riorganize.comor find us on Instagram @riorganize.

About iDesign
iDesign began in 1974 as a homeware design company with one main goal in mind: to offer innovative home storage products at a reasonable price. Situated at Solon, Ohiojust outside ClevelandiDesign has become a global leader in housewares with distribution facilities in Northeast Ohio, Europe and China selling in more than 100 countries on several continents. iDesign’s mission is to make everyday life easier with innovative products designed to help people organize and enhance their homes in style. Through the use of recycled and recyclable materials, sustainable packaging, and the elimination of manufacturing chemicals, iDesign is committed to sustainable business practices to protect the planet. For more information on iDesign, visit

For more information please contact:
McPherson Strategies
Susan McPherson
[email protected]

SOURCE iDesign