December 1, 2022

Incase expands the ARC collection with a new folder and organizer

New products and a Smoked Ivy colorway for the existing collection provide extended protection and adaptable organization with premium, eco-friendly materials.

TUSTIN, Calif. , November 15, 2022 /PRNewswire/ — Incase, a leading global design-driven brand that provides solutions that organize, mobilize and protect the ideas of today’s creatives, today announced the expansion of its ARC collection with the addition of the ARC Brief and the ARC Organizer. The new additions offer thoughtful organizational features and purposeful design for on-the-go creations that can be tailored to individual needs. Products from the existing collection, which includes the Travel Pack, Commuter Pack, Daypack and Tech Tote, are also now available in a new Smoked Ivy colorway. The neutral yet elevated color is a refreshing, trans-seasonal addition to the line that reflects an enduring future and ingrained nostalgia.

“We are excited to expand the existing ARC collection with the additions of the Brief and Organizer to offer creatives on the go an expanded range of products to protect their most prized essentials,” says Brian Stech, CEO of Incase. “In addition to ARC Collection features such as durable materials, built-in Ortholite Impressions memory foam, bacterial growth prevention, and thoughtful organizational benefits, our new Smoked Ivy colorway is designed to provide our customers additional creative expression on a day-to-day basis, whether it’s a daily commute or a weekend getaway.”

Short for “A Responsible Carry”, the ARC collection is an ecosystem of sustainable bags offering refined mobility and protection for the travel of today’s creatives. Features include premium, durable materials and trim, including 900D by 1200D recycled polyester that repels moisture and resists hardwearing, eco-friendly Ortholite memory foam, RFID blocking, prevention of bacterial growth throughout, and thoughtful organization of laptop storage and accessories.

The expanded ARC collection includes the following premium transportation products:

ARC memory – $99.95 MSRP

Offering compact organization and intentional mobility for travel or the daily commute, the new ARC Brief is the perfect accessory to carry your tech and personal essentials, whatever the day. Smooth storage for laptops up to 14″ and a dedicated padded iPad sleeve make the Brief easy, intuitive and endlessly versatile. An additional low-profile AirTag storage pocket provides peace of mind knowing where your essentials are during daily adventures Unique features include:

  • Soft landing pocket and dedicated iPad sleeve – The two-way zipper leads to the main compartment, providing dedicated storage spaces that can protect a laptop up to 14 inches and an iPad for organization and security during travel.
  • AirTag pocket – A thoughtful and understated addition to provide peace of mind on the go.
  • Zipped front pocket – An additional front pocket for easy access to most used essentials such as wallets, headphones, keys and more.
  • Premium YKK zippers – Keep your essentials right where you put them with the premium YKK zippers that securely close your briefs.

ARC Organizer – $59.95 MSRP

Designed to be an addition to an existing carrying solution or a compact organizer for small essentials, the new ARC Organizer features an intuitive layout and distinct zones that provide storage flexibility and organizational freedom. Additional features include:

  • Accordion padded compartment with magnetic latch – Allows easy access and viewing of essentials when stored.
  • Apple Pencil slot – Keep track of your iPad Pencil with intentional protection and storage so you always know where it is.
  • Storage for two Apple Watch bands – Feel free to express your style and have a dedicated space to store extra Apple Watch bands as you transition from work to personal adventures.
  • AirTag pocket – A thoughtful and understated addition to provide peace of mind on the go.
  • Premium YKK zippers – Keep every compartment secure and essentials where you need them with premium YKK zippers.

Availability and prices

The new Incase ARC Brief ($99.95 MSRP) and Organizer ARC ($59.95 MSRP) in black are now available worldwide at Additionally, the ARC Travel Pack ($229.95 MSRP), ARC Commuter Pack ($199.95 MSRP), ARC backpack ($129.95 MSRP) and ARC Tech Tote ($79.95 MSRP) in the new Smoked Ivy colorway are available worldwide at

About Incase:

Incase designs solutions to protect the ideas of today’s creatives. Since 1997, our heritage has been deeply embedded in the lifestyles of those who create on the Apple platform. Through this dedication, we are able to focus on the changing needs of our consumers and continually expand our product offerings while fostering creativity and entrepreneurship.

Informed by the principles of intentional, aspirational, and functional design, the ecosystem of bags and accessories we introduce transcends both age and demographics to provide creatives with the best possible experiences while pursuing their passions. Our team uses rigorous design protocols to ensure that every Incase product meets the needs of our consumers, emerging markets and an ever-expanding world of product experiences. Our brand, our team and our products leverage technology and lifestyle to inspire global creativity.

In case. Protected Ideas.

About Brands Vinci

Brands Vinci is a global leader in consumer technology protection, transport and power solutions, leveraging an innovative and diverse portfolio of owned and licensed brands at the intersection of design, function, durability and style. life. The company has an award-winning product portfolio that includes protective cases, shells, sleeves, bags, power management, enterprise and B2B solutions sold under the Incipio, Incase, Survivor, Griffin, Kate Spade New York and Coach. Brands Vinci has operations in United States, UK, Netherlands, Australiaand China. For more information, visit

THE SOURCE Brands Vinci