May 18, 2022

Rooter wins media rights deal for esports tournament organizer Skyesports

Game streaming platform Rooter has acquired media rights to all Skyesports IPs for the next year.

Going forward, all original Skyesports competitions will be streamed exclusively on Rooter. In line with Skyesports and Rooter’s goal of making esports and game streaming as accessible as possible, tournaments will be broadcast in multiple languages ​​including Hindi, English, Tamil, Bengali, Kannada, Malayalam and Telugu. Viewers who tune into Skyesports competitions on Rooter will also receive exclusive rewards.

Rooter will also produce additional content based on Skyesports IP addresses throughout the year to provide more entertainment for fans.

Commenting on the strategic deal, Dipesh Agarwal, Co-Founder and COO of Rooter, said, “Skyesports is renowned for hosting some of the top esports tournaments in the country. Teaming up with a platform redefining Indian esports is a landmark deal for both entities. Rooter is the fastest growing gaming platform in India and we will help Skyesports reach millions of fans who will get the best esports content exclusively on Rooter. We also look forward to working with Shiva and the rest of the team to provide multiple opportunities for fan engagement with esports teams on Rooter’s platform.

Speaking on the deal, Shiva Nandy, Founder and CEO of Skyesports, said: “Our goal has always been to make Skyesports’ IPs, which were developed in India, more accessible. I’m sure our content esports will feel right at home on Rooter’s platform. Additionally, by distributing media rights, we are empowering Rooter to implement strategies to further engage our already large audience. We look forward to working closely working with them throughout the year to improve the viewing experience for viewers while building esports from the local level and launching more premium IPs.”

Rajan Navani, Founder and CEO of JetSynthesys, said, “With Skyesports, we envisioned creating a tightly-knit esports ecosystem at the grassroots level. It is a pleasure to have Rooter join us as a partner and we look forward to working with them. to be able to accelerate our growth in terms of audience in India.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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