Tecno has made inroads in the African continent over the past decade with affordable phones that still pack high-end specs. Now, this approach is standard among handset makers targeting young people, and the brand has had to up its game.
Tecno Spark 8C will suit your budget
The new Tecno Spark 8C, launched in South Africa this month, splits the target among three groups of consumers with diverse needs but similar budget limitations: college-aged youths, entry-level workers and aspiring entrepreneurs. . The one thing they all have in common is youth, but the use case for the device is different for all three.
It’s an entertainment-oriented device, with a large 6.6-inch display and 90Hz screen refresh rate, as well as a long-lasting 5000mAh battery. That means it’s great for gaming and watching videos, two of the most common mobile activities for younger users.
For the entrepreneur, on the other hand, multitasking is boosted by the device’s new Memory Fusion technology. This uses unused read-only memory (ROM) and channels it for RAM operations. Allocating more storage to RAM improves multitasking, by allowing seamless switching between applications running simultaneously in the background. This, in turn, extends battery life.
The Spark 8 is the first in the affordable Spark series to benefit from the technology, which expands its RAM from 4GB to 7GB of RAM, in line with more expensive mid-range phones. It takes decent photos and videos, with an 8MP front camera with flash and an AI-enhanced dual 13MP camera on the back. Along with AI scene recognition and HDR mode, it uses multiple algorithms to bring images to the level of phones twice its price. This also translates, for young users, into opportunities for experimentation. If it’s pure specs you want, the Samsung Galaxy A13 offers a lot more camera for a similar price. However, the Spark 8C offers double the storage and RAM.
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How much does it cost?
R3,299 at most outlets.
Why should you care?
The youth market is attractive to handset makers not because of their profit margins or revenue potential, but to attract users to a brand at a stage when brand loyalty is in transition. By targeting a range of needs in this market, Tecno is likely to be introduced to a wider spread of this segment.
The biggest negatives?
The camera specs are much lower than similarly priced devices.
The biggest positives?
- Brings proximity and fingerprint sensors to the lower end of midrange phones.
- Large screen size, refresh rate and battery life.
- Memory Fusion means more RAM, better performance and excellent multitasking