May 14, 2022

This home organizer made $20,000 in less than 2 years on Fiverr

In 2014, Dani Prado moved from Brazil to Connecticut with her husband and son following her husband’s job. Now 41, she was a marketing manager for years in her hometown of Sao Paulo, but “when we came to the United States, I realized that this was my chance to reinvent myself, to reinvent my career,” she says.

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“I’ve always dreamed have my own business“, she said, and when she thought about what she loved and what she always did well, it came to her mind home organization could be the service to offer. Prado took classes and read books on the subject, and started his business, Goes! Organizerin 2015.

In the beginning, she was responsible for organizing projects for friends in the region. Soon, word of mouth was helping the company grow, and Go! The organizer brought in thousands of dollars a year.

When the pandemic hit, Prado was in the midst of several projects and she quickly realized she had to figure out how to offer her services digitally. She started working with 3D renderings of homes and offering video tutorials and shopping lists to clients. She created a profile on Fiverr with its now digital offerings in April 2020. The business took off and Prado, whose family is now based in Wisconsin, brought in $20,000 so far from Fiverr alone. Today, 80% of its business comes from online inquiries through Fiverr and 20% in person.

Here’s how she was able to grow her home organizing business.

“I started billing by the hour” then found a better pricing structure

Even before Prado started offering its services online, it needed to come up with a price.

“At first, I started billing by the hour,” she says. “That’s normally what professional organizers do.” His starting rate was $50 an hour. Eventually, she found that “customers feel more confident” with project-based pricing. “I understood with my sensitivity that it is not a question of time, it is a question of solution, it is a question of project”, she says.

The in-person projects ranged from one-room remodels, which were priced between $500 and $800, to full-home remodels, which cost $5,000. “I normally had two big ones a year,” she says, “and only a few individual organizations.”

Realize that the design of a room “must be aesthetic”

After a few years of focusing solely on organization, Prado realized she could grow the business. She had long included minor interior design tips in her work, whether it was suggesting a new type of light in a space or a different color palette.

“I understood that a piece was missing,” she said. “Because it’s not just about functionality and order. It also has to be beautiful. It has to be aesthetic. So I decided to study interior design.”

Prado is finishing his certificate in interior design from the New York Institute of Art and Design this year and has started implementing some of his interior design tips into his work on Fiverr. She focuses on the small changes that can be made to a space by using what’s already there and adding specific elements such as a “comfortable” blanket, she says.

A dining room curated by Prado.

Courtesy of Dani Prado

Position yourself as a “premium” company

These days, Prado offers three plans on Fiverr. The basic package, which transforms one bedroom and costs $295, the standard, which transforms two bedrooms and costs $560, and the premium, which transforms three bedrooms and costs $795. Each comes with mood boards, a design plan, a shopping list, and a video guide.

Prado’s services in the category are among the most expensive on the site. But she stands by that decision and it seems to be working. “It’s my strategy to position myself” as a premium company, she says. “Premium in delivery, premium in quality, premium in experience.”

The article “This home organizer made $20,000 in less than 2 years on Fiverrwas originally published on Growth (CNBC + Acorns).