December 1, 2022

WhatsApp Launches Community Group Organizer Feature, Marketing & Advertising News, ET BrandEquity

WhatsApp is globally rolling out a feature called Communities to organize various chat groups into larger structures, along with other features like larger group video calls and online polls, the service said Thursday. email owned by Meta Platforms.

The Communities will unite various discussion groups under larger umbrellas where administrators could send alerts to a community of thousands – a feature that could be used by workplaces or schools.

The app will now also allow chat groups to have up to 1,024 users, far more than the 256 participant restriction it had until recently, according to a company statement.

WhatsApp its rivals, including Telegram and Discord, allow thousands of members to participate in group chats.

Other feature releases include 32-person video calling as well as chat polling, a common feature on social media apps including MetaFacebook and Twitter.

Nominate your digital campaign(s) at the upcoming ET India DigiPlus Awards. Click here find out more.

Users will soon be able to support creators by purchasing their non-fungible tokens (NFTs) directly on Instagram, the company said.

Join the community of over 2 million industry professionals

Subscribe to our newsletter for the latest insights and analysis.

  • Posted Nov 4, 2022 12:50 PM IST